Poynter Newsroom Series: Powerful Storytelling (Part 2)

The eight motivators that make any story more interesting will be the launching pad for this webinar. Poynter will help you get beyond the obvious to the more important “why” of the story and show you the power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting). Sentence structure that makes information unforgettable and Navigating the friction between creative storytelling and clear storytelling