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  • Inside the NMBA
    • Member Stations
    • NMBA Events
    • Awards and Recognition
    • Board of Directors
    • NMBA Foundation
  • Broadcast Careers
    • Post a Resume
    • Recruiters
  • Member Services
    • Member Stations
    • Compliance
      • Ask Mike
    • Excellence in Broadcasting Awards
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    • The Power of New Mexico
    • The Swap Shop
    • Voice Talent Cooperative
    • Join the NMBA
  • In the Community
    • Public Education Partnerships
    • Emergency Alert System
    • Media Training
      • PIO-Media Roundtable
    • NMBA Foundation
  • Member Login
Advanced Media Training
Targeted Local Advertising

LBS 2nd Tuesday: Does Price Matter to Your Clients and Station?

LBS 2nd Tuesday: Does Price Matter to Your Clients and Station?

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Registration Closed
virtual
Tuesday, May 10, 2022 (10:00 AM - 11:00 AM) (MDT)
Event Details
Chances are that you don't have the lowest-priced ad packages in your marketplace. It's to your advantage to not sell advertising based solely being the lowest-priced ad vehicle on the block. When you prove that your value is greater than the price you are asking for, cheaper competition doesn't matter so much. We'll discuss comparing value-based price strategies to price-based approaches and how to establish a higher caliber advertiser account list over the long term. We'll also discuss the two significant reasons advertisers don't buy, how you can deal with those issues up front, and increase your chances of closing sales professionally!
Additional Information
Event Contact:
Suzan Strong
Contact Organization:
New Mexico Broadcasters Association | NMBA
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LBS 2nd Tuesday: Does Price Matter to Your Clients and Station?

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