How to Get More From Your Current Customers!

Featuring Chris Fleming, President of CD Media Consulting Join this tremendous session and start the new year right!: Broadcast and digital sellers are always interested in skill sets that position them to sell more advertising to their existing accounts. Learn how to become a Doctor of Advertising solutions. In today’s climate, how and why selling long-term campaigns is better than short-term. We will also discuss why most contracts are sold with inadequate frequency to be effective. Finally, we will cover pricing concerns and how to deal with them by understanding your customer’s margin and markups and why they are important elements in your selling process.