Salon E & F meeting space

Everything we choose to do – or not to do – changes everything. ‘Turn The Page’ will explore the philosophies, strategies, and choices we make when selling, and will encourage you to literally turn the page on your daily habits to harness the full potential of your dreams and goals, both in life and in sales. ‘Turn The Page’ will be a fun, refreshing way to look at the process of Media sales, and will deliver practical, actionable steps to take including new ways to ask important questions, the psychological entry fees we place on prospects, the need to define or to be defined, the art of letting go, and a different way of looking at time management…as well as the one question to ask every direct client or prospect that will immediately move you closer to a successful business relationship. This session is in the Las Cruces/Cimarron Meeting Space

In this session, Fred analyzes his company’s Techsurveys, the latest and greatest from the Consumer Electronics Show, and other leading indicators to help radio programmers navigate change and uncertainty in both content and distribution. This session will be located in Salon A & B

Do your employees feel valued? Let’s go further, do your employees feel valuable? We can all agree that effective leadership is critical to building culture within your organization, but how do we consistently accomplish it? Where are we falling short? This session will identify simple, basic concepts that when practiced will make you a more effective leader. You will learn the three things every manager must bring to work daily in order to achieve effective leader status. This session will discuss ways to put it all into play now…making you a better leader now. This session is for managers, leaders and aspiring managers and leaders. This session is located in the Acoma room

Pecos/Sandia Meeting Space

Fred and Paul Jacobs have multiple decades of experience to share with New Mexico broadcasters. During these 20-minute sessions, you can ask them anything, ranging from programming and talent (Fred), sales (Paul), digital transformation (Fred and Paul), mobile apps (Paul), social media (Fred)the future of media in the car (Fred and Paul), and more.

Turi Ryder is a music and talk radio host whose voice is known to listeners in Chicago, San Francisco, Seattle, Los Angeles, Minneapolis, and Portland, Oregon. She decided to travel with her friend, Valerie Geller to New Mexico to meet new people, new broadcasters and to share her love of radio! Meet Turi at her booth to discuss her podcast, her book or to chat about broadcasting

Few industries have experienced as many turns (for good and for ill) as broadcasting. Changes in technology, culture, politics, economics, and more have all affected, and been affected by, the media. Steve McKee, co-founder of McKee Wallwork and author of the new book, TURNS: Where Business Is Won and Lost, will share fascinating insights and little-known facts related to the turns we have all faced—and will face—in our fascinating field, in part arising out of his own deep and rich pedigree related to New Mexico broadcasting. Salon E & F

Would you be interested in something that was guaranteed to raise your closing percentage, help you make more money and improve how you are viewed by your clients? Certainly, we all agree that we would want to hear more. Yet, there is a problem. We often take the short cut that does not accomplish any of the things outlined above. Delivering a customized proposal to a client that is based on information you have gathered and clearly outlines what they are trying to accomplish is the single most impactful thing a salesperson can do to grow revenue. From gathering the information to delivering the proposal, this session will focus on simple steps to help you become better. Oh, and you will hear the magic question that makes it all come together! Recommended for all sellers and managers. This session is located in the Las Cruces/Cimarron meeting space

THERE ARE NO BORING STORIES-Only Boring Storytellers! -Never be boring. Stories connect us, and they are the heart and blood of what makes broadcasting work. In this session, you will learn proven methods for broadcast and podcast content creators to get keep and grow audiences and to move up to the next level as the riveting storyteller who creates powerful compelling, entertaining, and informative content. This session is located in Salon A & B

Understanding the nature of turns is the first step in effectively navigating them. In this helpful and empowering workshop, Steve McKee will dive deeper into the topic of turns with practical advice and ideas for how you can help your staff make better decisions related to the forks in the road to which they come. We can’t always choose what happens to us in business, but we can always choose to initiate a new turn. You will find Steve in the Acoma meeting space

Fred and Paul Jacobs have multiple decades of experience to share with New Mexico broadcasters. During these 20-minute sessions, you can ask them anything, ranging from programming and talent (Fred), sales (Paul), digital transformation (Fred and Paul), mobile apps (Paul), social media (Fred)the future of media in the car (Fred and Paul), and more.

1. Rewards and motivation: What works with talent? 2. Are you, as a manager, speaking the same language as your talent? What if they're not "like" you? 3. If you could communicate ONE thing that you'd like your talent to do/change--what would it be? 4. Talent has made trouble--now what? 5. Feedback--how to give it, how not to.