NMBA Convention Sessions
Welcome and NMBA Annual Membership Meeting
Date: 8/5/2022 7:30:00 AM - 8/5/2022 8:45:00 AM
Location: Grand Ballroom
Summary
Buffet breakfast for voting members served until 8:45am
Not Attending
Date: 8/5/2022 7:30:00 AM - 8/5/2022 8:45:00 AM
SBE Engineering Conference
Date: 8/5/2022 9:00 AM - 8/5/2022 10:15 AM
Location: Grand Ballroom
Re-tool and Re-work Tired Ideas
Date: 8/5/2022 9:00 AM - 8/5/2022 10:15 AM
Location: Grand Ballroom
Speakers
Paige Nienaber - CPR PromotionsSummary
Iâm going to start by laying out âPromotionsâ as it is applied to Sales, Morning Shows, Contesting and Charitable drives. Since 4% of people play contests, what would happen if a station could jack that number ONE percent. So how do we do that?
Iâm going to discuss âstreet marketingâ and the 25% theory of handshaking, âThe Mall Idea Theory Of Promotionsâ and then teach them how to do The Reaction Game. There will be a 10 minute break and then 30 ideas in thirty minutesâŠwith a shock collar.
Compliance & Recruiting
Date: 8/5/2022 9:00 AM - 8/5/2022 10:15 AM
Location: Grand Ballroom
Speakers
Lisa Fields, VP/GM - Media Staffing Network
Regaining Your Swagger
Date: 8/5/2022 9:00 AM - 8/5/2022 10:15 AM
Location: Grand Ballroom
Summary
WOW, what a mess we lived through the past couple of years! From lockdowns, masks, zooms and zooms and zoomsâŠwell, you get the idea. It has all created a difficult environment to hit your sales goals. In many cases it has made it hard to regain your momentum.
Today is the day to get it back!
This session will reset your process, rekindle your energy and remind you why this is the greatest industry. By using what we have learned through the pandemic and combining it with the many opportunities that lie ahead, we will reignite your passion for what you do and set you on a path guaranteed to regain your sales swagger.
The Retail Auto Industry is Alive and Well
Date: 8/5/2022 10:30 AM - 8/5/2022 12:15 PM
Location: Grand Ballroom
Speakers
John Tkac - Local Broadcast Sales Automotive ExpertSummary
Over the last few years, retail auto dealers have been just as or even more profitable than they have been in decades. Now that the shutdowns because of coronavirus are over and the supply problems are being solved, the auto industry is poised to enter a boom time.
John Tkac will share practical strategies and tactics with Broadcast Account Executives and Sales Managers that will bring in more revenue from your local dealers. Learn how to communicate with these important advertisers more effectively.
Many auto dealers have jumped back into broadcast and finally realize that digital is not a complete answer. Learn how and why broadcasters MUST be part of the auto dealerâs marketing strategy. This presentation will be full of easy-to-use sales tools!
The Future of Radio in Vehicles
Date: 8/5/2022 10:30 AM - 8/5/2022 12:15 PM
Location: Grand Ballroom
Speakers
Pete Benedetti - QUUJuan Galdamez - Xperi
Summary
The âScreenificationâ of radio is underway as dramatic new dashboard displays arrive in new automotive models. The expanding auto platform presents exciting innovations for radio to engage listeners in entirely new ways, but many broadcasters are working to understand the opportunities available and what technology will be needed.
Quu and Xperi will combine to present clear guidance on what the future holds, what opportunities are ahead and how easy it is to generate revenue now while taking the first steps toward the future.
SBE Engineering Conference
Date: 8/5/2022 10:30 AM - 8/5/2022 12:15 PM
Location: Grand Ballroom
Past Chairman's Hall of Fame Luncheon
Date: 8/5/2022 12:30 PM - 8/5/2022 2:00 PM
Location: Grand Ballroom
Summary
Lunch and induction of 2021 and 2022 Hall of Fame inductees
Connecting the Dots: Your Digital Strategy
Date: 8/5/2022 2:15 PM - 8/5/2022 3:30 PM
Location: Grand Ballroom
Speakers
Seth Resler - Digital Strategist, Jacobs MediaSummary
Seth explains how television and radio stations that produce news programs have a unique opportunity to take advantage of podcasts. But he cautions that this new medium requires new thinking. In this session, âHow Newscasters Can Take Advantage of Podcasting,â youâll learn how podcasts present new possibilities that are different than a typical newscast. Heâll examine the opportunity for stations to create in-depth, evergreen content that repurposes material from their archives.
2022 State of Local Media and its Future AND Local Media Digital Revenue
Date: 8/5/2022 2:15 PM - 8/5/2022 3:30 PM
Location: Grand Ballroom
Speakers
Jim Brown - Borrell AssociatesSummary
Local media emerged from the pandemic with a sharper focus on digital initiatives and a new drive to sell more. This year, theyâre on track to capture $12 billion in digital revenue, stealing market share from the big pureplay companies for the first time in 15 years. This is our annual assessment of how much of the $92 billion spent on local digital advertising is being kept in-market by media companies, what types of digital advertising is being sold, and whoâs getting it.
SBE Engineering Conference
Date: 8/5/2022 2:15 PM - 8/5/2022 3:30 PM
Location: Grand Ballroom
NMBA Excellence in Broadcasting Awards Gala
Date: 8/5/2022 6:30 PM - 8/5/2022 9:00 PM
Location: Grand Ballroom
Summary
Celebration of 2021 Excellence in Broadcasting Award Recipients
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